Native Options vs Bold

Top Shopify Plus merchants are switching to server-side rendering to eliminate "Ghost Options" and fix their PageSpeed scores. Join the reliability revolution.

SC Product Options (Bold)

Variable Pricing: $14.99 - $39.99+/mo

✗
JS Script Injection
Slows down the whole page load.
✗
Layout Shift (CLS)
Options "jump" into view after load.
✗
Data Lock-in
Configurations stored in external DB.
✗
Growth Tax
Price increases as your business grows.
✓
10+ years of legacy features.

Recommended

Native Options

Flat Pricing: $19/mo (Unlimited)

✓
Server-Side Liquid
Renders in 0ms at the server level.
✓
Zero CLS
Options are baked into the HTML instantly.
✓
Native Metaobjects
You own your data in Shopify.
✓
Flat Fee
No tiered pricing, ever.
✓
Migration Concierge
We move your Bold sets for free.

Why Performance-First Merchants Switch

Bold is a powerful legacy tool, but it was built for an era before Core Web Vitals. Its reliance on client-side JavaScript means options can intermittently disappear for mobile users—leaving you with incomplete orders and frustrated customers. Native Options was built ground-up for reliability, using native Liquid to ensure your options are visible the instant the page loads.

Request Free Bold Migration